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Associate Experience: Hear from Veterans of the Armed Services

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Responsibilities

Requisition ID R-10248027 Date posted 01/26/2022 City New York State/Region New York Country United States

Digital Marketing Manager: Clover Connect -Partner Marketing: NYC or Berkley Heights, NJ

Description Summary

Clover Connect from Fiserv is the leading payments engine for software companies. Clover Connect’s payments engine supports software companies with powerful and easy integrations. Clover Connect is looking for a Digital Marketing manager within our partner marketing team. One of the primary responsibilities is to collaborate with our software partners to help advice on their go-to-market strategies to message the value of integrated payments to their end users.

The ideal candidate should provide strategic thought-leadership to our software partners and internal relationship managers. The Digital Marketing manager role is responsible for developing and executing content, collateral, email and lead generation campaigns for our top tier software partners.  The position is accountable for working with our partners to make recommendations on marketing programs that will educate and ultimately convert their end users to using Clover Connect’s payments engine.

Responsibilities:

  • Own and execute the go-to-market strategy for partner marketing, with the primary goal of driving leads from their end users
  • Plan and execute content for marketing programs that align with the Clover Connect brand voice while clearly articulating the value prop
  • Design and build drip campaigns that nurture prospects through the funnel
  • Create co-branded landing pages and optimize the user experience
  • Measure and report on the performance of all digital marketing campaigns and assess against KPIs
  • Design and build social media assets for partner distribution
  • Develop collateral and sales materials for trade shows and industry events
  • Monitor competitors, industry shifts, and the overall changes in the digital marketing landscape to drive future growth

Required Experience:

  • Bachelor’s or Master’s degree in business, marketing, or similar field
  • 5+ years of professional digital marketing experience with content, marketing automation, social, SEO/SEM and websites
  • 2+ years of digital analytics and reporting and working with tracking parameters for clear and effective ROI on campaigns
  • Prior professional experience using marketing automation platforms, such as Hubspot or Marketo and CRM tools such as Salesforce
  • Strong leadership skills, ability to perform under the pressure and optimize the team's resources to attain the business goals
  • Strong teamwork and partnering skills for cross-group collaboration
  • Excellent interpersonal and communication skills with individuals at all levels inside and outside the organization
  • Strong project management skills to hit deadlines and ensure success metrics are met
  • Strong attention to detail in preparing project and business requirements to action campaigns
  • Strong problem solving skills, independent thinking

In order to protect our Fiserv community, Fiserv requires all newly hired employees in the United States to be fully vaccinated before their start date. Proof of vaccination will be a condition to hiring. Fiserv complies with all applicable laws regarding the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs.

This role is not eligible to be performed in Colorado
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